Lying

Advertising is legalized lying

quote by H.G. Wells

Lite

Introducing "Lite"
The new way to spell "Light", but with 20% fewer letters

quote by Jerry Seinfeld

A brand is a promise

A brand is a promise.
It creates expectations that the product has to deliver.

quote by Guillaume Van de Stighelen (Duval Guillaume)

Advertising budget

I know that half of my advertising dollars are wasted ... I just don't know which half.

John Wanamaker

Advertising job

Don't tell my mother I work in an advertising agency - she thinks I play piano in a whorehouse.

Jacques Seguela

Creative genius

First, make yourself a reputation for being a creative genius.
Second, surround yourself with partners who are better than you are.
Third, leave them to go get on with it.

David Ogilvy

Catalogue

If you don't find it in the index, look very carefully through the entire catalogue.

Sears, Roebuck, and Co. Consumer's Guide, 1897

First law in advertising

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Bill Cosby

Advertising

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Stuart Henderson